The Union Cabinet chaired by the Prime Minister, Shri Narendra Modi has approved Pradhan Mantri Janjati Adivasi Nyaya Maha Abhiyan (PM JANMAN) with total outlay of Rs.24,104 crore (Central Share:Rs.15,336 crore and State Share: Rs.8,768 crore) to focus on 11 critical interventions through 9 line Ministries. The Prime Minister announced the Abhiyan on Janjatiya Gaurav Diwas from Khunti.

As announced in the Budget Speech 2023-24, “to improve socio-economic conditions of the Particularly Vulnerable Tribal Groups (PVTGs), Pradhan Mantri PVTG of Development Mission will be launched. This will saturate PVTG households and habitations with basic facilities such as safe housing, clean drinking water and sanitation, improved access to education, health and nutrition, road and telecom connectivity, and sustainable livelihood opportunities. An amount of Rs.15,000 crore will be made available to implement the Mission in the next three years under the Development Action Plan for the Scheduled Tribes (DAPST).”

India has ST population of 10.45 crore as per 2011 census, out of which 75 communities located in 18 States and the Union Territory of Andaman and Nicobar Islands have been categorized as Particularly Vulnerable Tribal Groups (PVTGs). These PVTGs continue to face vulnerability in social, economic and educational fields.

With an aim of reaching out to 22000 Particularly Vulnerable Tribal Groups (PVTG) majority tribal habitations and PVTG families in 200 districts across the country, Union Ministry of Tribal Affairs has initiated an Information, Education, and Communication (IEC) campaign for the Pradhan Mantri Janjati Adivasi Nyaya Maha Abhiyan (PM-JANMAN), from 25th December 2023 onwards

A part of the campaign will also comprise of Beneficiary Saturation Camps and Health Camps. These camps will focus on providing immediate benefits under schemes for individual/household benefits and health related issues in PVTG habitations. Awareness material like pamphlets, video, wall paintings, Jingles, Thematic Wall Paintings, Cultural Programs, are expected to be utilized in local and tribal languages. Officers at District level have been assigned for each district to supervise the campaign, while the State level officers will coordinate with different line departments of State governments to ensure the success of the campaign and Mission. Further, the Tribal Research Institutes in various States will assist to plan and execute these activities at the District, Block, and Tribal Habitation levels.

The hashtags #EmpoweringTribalsTransformingIndia and #PMJANMAN will be strategically employed across all social media handles/posts, amplifying the campaign's impact and fostering a broader online dialogue.